Alex Steinke

Graphic designer. Logos, mascots, book covers, signage and vehicle wraps, drawn by someone who has spent fifteen years running the press they print on.

Alaska Run for Women

Client
Alaska Run for Women
Work
Official race artwork

The race uses Alex’s artwork for its official design: on the shirts, the bibs and everything else for the year. The 2027 design marks its 35th run.

2027 design: a running woman holding a stalk of fireweed, ringed by the words Alaska Run for Women 2027
2027

After the fire, when the land still smells of ash, fireweed and yarrow are the first signs of healing. Reminders that destruction and unexpected environments can create the most fertile soil for beautiful things to grow.

Alex, on the 2027 design, after Audre Lorde
2020 design: a bear silhouette filled with mountains under hand-lettered Alaska Run for Women, with four color variants
2020

Videomancy

Client
Videomancy
Work
Mascot and logotype

A praying mantis with a lot of eye. The mascot was vectorized, then set against eight typefaces and four lockups before the final mark.

Videomancy mascot: a green praying mantis head with large orange eyes
Type exploration: Videomancy set in eight typefaces beside four mascot lockups
Final Videomancy logo

Casting Call Club

Client
Casting Call Club
Work
Gifts, default avatars, project covers, icons, logo

About three million voice actors, animators and musicians find work on Casting Call Club. When a role or a project has no art of its own, the site shows one of Alex’s: a character for every kind of role and a scene for every kind of project.

Gifts

When an audition stands out, members send it a gift, paid for in club coins. Alex drew the set and the coin.

A character for every role

A scene for every project

Brand and social

Casting Call Club logo: CCC lettering over a vintage microphone and a sound wave
Set of sixteen line icons for project categories
Casting Call Club flyer: join, current, learn, free
Top projects this week social graphic

Nouscraft

Client
Leonard Buford
Work
Cover art for a three-book series

Covers for a LitRPG trilogy that has sold more than 10,000 copies. Each world gets its own ink: fire orange for the zombie apocalypse, violet for the royale, acid green for the race.

Nouscraft World 1: The Zombie Apocalypse cover — a crowned woman leads a child through flames
Nouscraft World 2: Royale cover — three figures beneath a floating broken arena
Nouscraft World 3: First Past the Post cover — a rat rides a charging bull through green fire
  1. Cover layout template with the brief: flat vector, rip texture, three to four colors, negative space
    Layout and brief
  2. Flat vector rough for World 3 in teal, yellow and magenta
    Rough for World 3
  3. Full print wrap for World 1 with back cover copy and spine, open in Illustrator
    Print wrap for World 1

Archive

Earlier work for print shops and their clients: logos, brand packages, signage, social, wraps and murals.

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Alex at Niagara Falls, hair blown straight up by the spray

About

Military brat, military spouse, wanderer. Alex has designed for print shops across Virginia since 2010, which means she draws the logo, builds the brand package, and then figures out how it goes on a truck, a gym wall or a yard sign.

At Hackworth Graphics & Printing she ran design and accounts: client calls, estimates, vendors and the install calendar, from concept to completion.

Off the clock: solo travel, day hikes, new recipes, stand-up comedy, whiskey tasting, kickball and her dog.

Experience

  1. 2018Hackworth Graphics & Printing Lead graphic design and account management
  2. 2016Hackworth Graphics & Printing Graphic design and digital print specialist
  3. 2015A&E Reprographics Lead graphic design and digital print specialist
  4. 2014Think Ink Printing Lead graphic design
  5. 2010Minuteman Press Graphic design and digital press operator

Tools

Illustrator, InDesign, Photoshop and Acrobat. On the floor: Xerox, Konica Minolta and Canon presses, Roland and Mimaki printer-cutters, an OCE Arizona flatbed and a Graphtec plotter.